35 crore ad deal for Aamir

Aamir Khan has just landed the biggest endorsement deal in Indian advertising history. He will promote new telecom entrant, UAE’s Etisalat, for Rs 30-35 crore for three years, kicking in some fresh energy into the Indian advertising segment that has been licking its wounds from the financial slowdown. The Bollywood superstar already promotes brands such as Parle, Coca-Cola, Tata Sky and Samsung.

Mr Khan, along with his Bollywood competitor Shah Rukh Khan, already commands the biggest rates, pegged at Rs 6-8 crore per year per endorsement