Kareena says no to non-veg ads and Saif to chaddi ads

Bollywood actress Kareena Kapoor says that she will never endorse food chains like McDonald's or Burger King, known for their beef burgers.

"I will not endorse non-vegetarian products like McDonald's or Burger King. I won't endorse alcohol or tobacco. This is the policy I always follow because if I don't relate to such things, I should not advocate them either," said Kareena.

"Endorsing a brand is not only fun but it does add to the bank balance. Apart from that endorsing a good brand helps you in connecting with your fans. Given this, I have to be very choosy about my endorsements because they also help a lot in branding," she added.

Meawhile, Kareena's co-actor and boyfriend Saif Ali Khan says he can't think of doing an underwear ad. He says it is important for him to connect with the brand he endorses.

"For me, brand name is very important. I feel I should represent a brand that I can connect with. This also helps me to reach out to my fans because they can associate with me through that brand. I won't endorse something I don't connect with... like underwear ads. I can do a baniyan (vest) ad, but no chaddis for me," said Saif.

"It's not the finances always. When a brand approaches us, they do a lot of research before they come to sign us. And when they come to sign, that means you represent something. It also helps visibility," he added.