Mahesh Babu as Brand Ambassador for UniverCell

Superstar Mahesh Babu is the Brand Ambassador of Chennai-based mobile retail chain, UniverCell.

UniverCell will be opening 700 stores across the country in the next two years. The expansion is in line with the increasing mobile subscriber base and the likely entry of six new players into the Indian mobile services market including Datacom, Etihad, Loop, Telenor, Swan and Loop, which are expected to commence operations in the country pretty soon.

UniverCell, which currently has 300 company-owned stores across the four southern states including 70 in Andhra Pradesh, is trying to touch 400 stores by March 2010 through the franchisee mode. This expansion will also see our foray into east and north Indian markets by the end of next quarter.

Stating that Andhra Pradesh, which sees a net addition of 1.5 million mobile connections every month, is a major market for UniverCell. The company intended to open 100 more stores in the state in the next one year.

The company was selling a sub-Rs 4,000 handset through an exclusive tie up with LG and was in talks with other manufacturers like Motorola, Karbonn and Nokia for similar collaborations. The company expected to see a 20 per cent growth in revenues this financial year, as against Rs 500 crore last fiscal.